Your Guide to Media Literacy in the Digital Age

 We live in a moment where every scroll, swipe and click opens the door to an endless stream of information. From AI-generated images and viral posts to video games that spark reflection, our digital lives are full of both opportunities and challenges. Learning to navigate all of this thoughtfully has never been more important.

 

That’s where the Pixel Media Literacy Charter comes in: a tool to help you explore and, more importantly, question the media shaping the world around us.

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Designed by Freepik

What is the Media Literacy Charter?

Created collaboratively by six European organisations, our Media Literacy Charter is a practical guide designed to support media literacy through creativity and critical thinking. A live document meant to grow and evolve alongside our ever-changing digital landscape.

Inside, you’ll find key concepts, definitions and real examples to help young people, educators and youth workers strengthen their ability to access, analyse and create media in a responsible and informed way.

What’s inside?

The Charter is structured in two main parts:

Part 1 lays out the foundations of media literacy: how to think critically about what we see, hear and share online, and how video games can become powerful tools for exploring ideas.

Part 2 looks at some of the biggest challenges young people face today: misinformation and fake news, AI and algorithms, privacy and digital footprints, online relationships and digital well-being.

At the end, you’ll also find examples of video games that don’t just entertain but encourage us to pause reflect and learn.

Why it matters

The Charter is an invitation to nurture a culture of curiosity, critical thinking and active participation.

For educators, it offers ready-to-use ideas to bring media literacy into classrooms and workshops in engaging, hands-on ways.

For young people, it’s a starting point to explore how media work and how they can use them confidently, creatively and responsibly.

Above all, it reminds us that media literacy is more than just spotting misinformation: it’s about understanding how media shape our perceptions, expressing ourselves ethically and taking part in digital society with awareness.

Download the Media Literacy Charter

Download the charter now: Media Literacy Charter (PDF available only in English)