Deepfake: The Challenge of the Digital Age and Why Media Literacy is More Important than Ever

In a world where information moves faster than we can check it, deepfake technology is becoming one of the biggest challenges of modern information exchange. It is artificially generated video and audio content that looks so believable that many people can no longer distinguish truth from manipulation (Masood, Nawaz, Malik, Javed & Irtaza, 2021).
And that’s where media literacy comes into play.